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Date: Saturday, 26. December 2015
Author: Gast
Review:
Can you put it on the scales, please? write prescription tetracycline However, scale also promises to bring big benefits. Messrs Lévy and Wren predict the merger will help them cut around $500m a year in costs, and some analysts think it could be even more. And by combining the two firmsâ?? â??media buyingâ? divisions, which purchase advertising space in bulk, Publicis Omnicom may be able to negotiate better rates for their clients. Overall, the combined group will be responsible for about 20% of advertising spending worldwide, and up to 40% of ad slots at some publishers and television networks, reckons Brian Wieser of Pivotal Research Group, which studies the industry.
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