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Reviews to:
Date: Friday, 18. December 2015
Author: Gast
Review:
How many weeks\' holiday a year are there? economics tufts Argentina’s next-door neighbour, Brazil, is about to host the 2014 World Cup and 2016 Olympic Games and is undoubtedly going to be the focus of global media attention for the next three years. When it comes to ensuring its own tourism offerings remain attractive, Argentina has three choices: (a) to align itself with Brazil and hope that the rest of the world thinks Latin America is just one big country and that some of the positive haze and awareness will rub off; (b) hide in the shadows until all the noise is over; (c) distinguish itself from Brazil’s associations with sport, carnival and samba and establish a different brand identity.
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